Posts Tagged ‘capoforma’

The New Kit

Sunday, August 9th, 2009

kit-angi-main2

paragraph-spacer3LOS ANGELES – The new bike kit I designed for I. Martin Imports (here in Los Angeles) arrived in May, and it has been a modest hit in local cycling circles. I am working on a special online sales page, set to go up sometime very soon (probably on or linked through imartin.com). When it goes up, I’ll announce it here first.

three-amigosFor those of you following along at home, you’ll remember the “From Italy, With Love” teaser post I did in April. The beautifully-made Capo Custom kits really are coming over from Italy. Friend of I. Martin (FoIM) and cycling enthusiast, Angi Greene, and her photographer-cousin, sent some great shots (in case you somehow missed her, she’s in the graphic above). neil-tdf-monacoAnd who could forget the Three Amigos post from early June, featuring Josh, John, and Mike. I designed some t-shirts which match the kit in theme and color. FoIM Neil was captured sneaking some shots of Team Astana riders, wearing one of the t-shirts at the opening stage time trial at the Tour de France in Monaco.

The kit colors are close to the Belgium National Champion colors, stijn-climbingand are especially influenced by Team Quick Step rider Stijn Devolder’s kit from last year (pictured at right on a breakaway — yes, the Flemish are hardcore cycling fans). Tom Boonen, also with Team Quick Step, took the Belgian trophy this year and had a very similar kit at the TdF this year.

Below is a sneak peak of a possible new white and black summer kit. I’ve already received some constructive feedback. I heard that FoIM, Tomás, suggested “no white” on the business end of the shorts. And I must say I agree with him, so now they’re black. Let me know your thoughts. Why the arm and knee warmers on a summer kit? Good question. Actually, the kit will also function as a snow kit, of course, and if you’re really daring, a cyclocross kit (if your detergent is good enough). That, and there are actually some cool altitudes in the mountains and on the coast during early hours around here, even in summer. Plus, if you want black, those will still be available and will coordinate fine.

IMARTIN-white-aug

  • Share/Bookmark

Three Amigos

Monday, June 8th, 2009

three-amigosimartin-alitalia-cargo-sm

paragraph-spacer3LOS ANGELES – Here are some of my riding buddies: Josh, John, and Mike sporting the new I. Martin Cycling Kits! The Munsonator snapped this picture yesterday at the shop after the boys finished their ride. Looking good, boys! Of course I would rather Charlize Theron had dropped by (nothing personal, guys – I know you understand), but there you are. Read some background on these Capo Custom kits (which I designed) at my first post about them, From Italy With Love.

  • Share/Bookmark

From Italy, With Love

Friday, April 24th, 2009

imartin-italy-shipment1

paragraph-spacer3 SOMEWHERE OVER THE ATLANTIC – We move today from our Great Pacific Garbage Patch Special Earth Day report to the Atlantic where we just got this Macchina Fotografica di Carico (I think that means Cargo Cam) shot from a very special Alitalia charter flight. The Capo Custom, Michael Brown-designed I. Martin Bicycle Kits are en route from Italy and are set to arrive here in Los Angeles very soon. You can see that they’re the gen-u-wine article from It’ly because it says fra-gee-lay on the crate.

For some reason, an entire Italian Deli has hitched a ride aboard the charter and of course we have to drop them off in the Big Apple before proceeding to LA. imartin-alitalia-cargo-smWelcome to B.L.O.G. for those of you who’ve been following the design process. If you want to keep tabs on this kit’s availability, you can always check back here at B.L.O.G., or follow I. Martin’s blog or, even better, follow @imartinbicycles on Twitter.

The kit design was heavily influenced by the Belgian National Champion’s jersey, especially the beautiful Quick Step kit as worn by Stijn Devolder last year. I liked the way the kit stood out among all of the other kits in the peloton. For the I. Martin kit, I started with the chainring logo as a medallion, added a couple of lions (again an homage to the Flemish – the lions have nothing whatsoever to do with LA), created a new Helen’s Cycles retro logo, put a Euro filter on the store’s name, and added my own FX icon to it (no words or URL, it just works almost as a beer bottle cap). Hope you like it.

imartin-kit-array

  • Share/Bookmark